about

About the BID

Your Pontypridd Ltd is a non profit organisation that is responsible for investing in improvements for Pontypridd town.

The BID's second term will begin on April the 1st as a result of the successful outcome of a BID ballot process in February 2021. It is a Business Improvement District (BID), a business led and funded initiative which generates approximately £80,000 in funding per annum, which is spent on improving the town centre the way that businesses choose.

Over the next five years the BID will focus on four key areas:

A safer Pontypridd

An attractive and accessible Pontypridd

A better promoted Pontypridd

A stronger voice to support business in Pontypridd

A SAFER PONTYPRIDD

Working towards a safe and secure environment which will benefit businesses, residents, workers and visitors. We will work with agencies and partners to create a pleasant environment.

A MORE ACCESSIBLE AND ATTRACTIVE PONTYPRIDD

Creating a more accessible and attractive Pontypridd through parking initiatives, better signage, tackling empty shops, adding colour to the town, promoting a café culture, and making the BID area more inclusive.

A BETTER PROMOTED PONTYPRIDD

Build on successful promotions by working with partners to bring more events to the town centre, better promotion of independent businesses and joint-up marketing of the BID area & developing loyalty schemes to encourage spend in members’ businesses.

A STRONGER VOICE TO SUPPORT PONTYPRIDD BUSINESSES

Continue to represent levy payers on local and national issues affecting the BID area, have a say on major developments such as the YMCA, former Bingo Hall site and South Wales Metro, and continue to be the main point of contact when businesses need support with business rates, grants, funding, and other issues affecting them.

Get in touch

Your Pontypridd BID activities are currently managed on a day-to-day basis by BID Projects Officer James Payne.

You can contact James via email at james@yourpontypridd.co.uk

FAQs

What is the Your Pontypridd Business Improvement District?

A Business Improvement District is the term applied to a particular form of organisation which is business-led and business-funded. Your Pontypridd Ltd is the company name. The BID provides businesses with the opportunity to take control of their businesses environment and create positive changes in the town centre.
Why was the BID needed?

Businesses in the area wanted to create a better trading environment and have a voice representing the businesses in the town centre. The BID is aimed at making these desired changes but to also promote the town to residents, shoppers, investors and new businesses.
How many businesses in Pontypridd are members of Your Pontypridd?

There are two hundred and forty members in the Your Pontypridd BID area, there are also nine voluntary members.
What area does it cover?

The town centre including the Railway Station, Sardis House, High Street, Mill Street, Ty Pennant, Gelliwastad Road, Church Street, Penuel Lane, Berw Road, Pontypridd Museum, Market Street & Taff Street, Broadway (until Pontypridd Job Centre), Rhondda Road (up to Lidl).
How is Your Pontypridd funded?

Through a small business levy, which is calculated at the beginning of the BID term by using the rateable value of a business unit, known as a hereditament, and is initially set at 1.25% in Pontypridd Town Centre. All businesses within the BID boundary and with a rateable value of more than £5,000 contribute to the levy.
How is it managed?

By a board of directors made up of representatives from all sectors and sizes of BID levy payers.
Who decides what specific initiatives or areas get expenditure or support?

The BID board in conjunction with theme groups. These will be in line with the pledges and objectives contained within the BID proposal that businesses voted for at the BID ballot.